“Brother Knights should let the women in their family know we are here to help,” says Bro. Frank Pulice, President of Columbian Retirement home, Inc. (CRH). “Our COLUMBIAN SENIOR ADVISORY SERVICE (CSAS) provides certified professional advisors to answer questions on senior care decisions — at no charge to the caller.”
Geriatric studies report that women account for 60% to 75% of calls for assistance. The women inquiry on behalf of husbands, family members, friends and/or and themselves. By contrast, women account for only 25% of the calls to Columbian Senior Advisory Service.
“We realize now our outreach for CSAS goes through networks mostly seen by Knights,” says Bro. Pulice. “So we are asking each Knight to help us spread word to the women in his family about the free advisory services we offer.”
KofC statistics show that 60% of California Knights are age 55 or older. There are thousands of members dealing with senior housing and elder care decisions. Baby Boomers are beginning to make retirement housing decisions for themselves, and many are involved in elder care choices for their aging parents.
“We emphasize that families should obtain early information on senior services before they face a sudden elder care crisis,” says Carol Kinsel, CEO of Senior Care Solutions. Her company administers the CSAS program under contract to CRH. CRH’s contract administrator, Carol Kinsel finds resources for clients of the Columbian Senior Advisory Service.
Studies show that during a decision process women look at the wholepicture of what is best for a senior and his/her family, whereas men often focus more on the fi nancials and logistics. The CSAS advisors stand by to help families with research, resources, referrals and general advice.
CRH is stepping up its publicity to reach more women within the KofC networks. “Last year, we had promotional materials and door prizes at the Ladies Luncheon during the State Convention.
For information on COLUMBIAN SENIOR ADVISORY SERVICE, call 1-800-273-0068 or check www.ColumbianSenior.com..