{"id":2119,"date":"2017-08-09T12:38:11","date_gmt":"2017-08-09T19:38:11","guid":{"rendered":"http:\/\/www.californiaknights.org\/stage\/?page_id=2119"},"modified":"2020-01-21T19:36:49","modified_gmt":"2020-01-22T02:36:49","slug":"social-media-101","status":"publish","type":"page","link":"https:\/\/www.californiaknights.org\/stage\/state-council-news-social-media\/social-media-101\/","title":{"rendered":"Social Media 101"},"content":{"rendered":"

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SOCIAL MEDIA 101<\/h1>\n
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The scope and use of social media is continually changing\u2014what was once used only to connect with friends is now also a tool for your council to connect to your parish and reach out to the greater community. As social media continues to evolve, it is important to understand and take advantage of the opportunities these innovations afford us, within both our local and global communities. Your council can increase its impact by having a positive, relevant, and engaging presence online.<\/p>\n

A council\u2019s social media profile is not only a representation of your council in your parish and community, but of the Order in its entirety. As such, each council should model its social media presence after that of Order. Sharing content from the Supreme Council\u2019s social media pages and maintaining a positive presence online are important ways to advance the Knights of Columbus\u2019 values in both the virtual and the physical world.<\/p>\n

Below, you can find articles originally printed in Knightline\u2019s Social Media 101 Column, designed to help bolster your council\u2019s social media presence, whether you\u2019re just starting out on Facebook or have an audience of thousands!<\/p>\n

For additional resources and guidance, feel free to contact the Supreme Council Social Media Team. You can send inquires to\u00a0socialmedia@kofc.org<\/a><\/strong>.<\/p>\n

Where to Begin<\/h2>\n
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With more than 80% of online adults using social media today, it can be a powerful tool to communication with your members, reach out into your parish and diocese communities, and recruit new Catholic men into the Order!\u00a0Read More<\/a><\/p>\n

Responding to the Nay-Sayers<\/h2>\n
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While your council\u2019s Facebook page will attract followers who are genuinely interested in the work the Knights do locally and around the world, sometimes you may receive a negative comment on a post, and it can be difficult to know how to address it in a professional manner.\u00a0Read More<\/a><\/p>\n

Making the Most of Social Media in 2018<\/h2>\n
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In the past year, more people than ever before used social media. 68% of all American adults logged in to Facebook alone in 2016!* Experts project that social media use will only continue to grow in coming years.\u00a0Read More<\/a><\/p>\n

Politics + Social Media: KofC Rules<\/h2>\n
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As Catholics, and as Knights of Columbus, each of us is called to faithful citizenship\u2014to live out our Catholic faith in our public lives as well as our private lives. But how to do this, especially when representing yourself as a knight on social media, is not always clear.\u00a0Read More<\/a><\/p>\n

Why Follow #KofC?<\/h2>\n
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At the end of each fraternal year, the Knights of Columbus social media asks our nearly 150,000 Facebook followers\u2014many of whom are brother knights\u2014what they gain from following the Order on social media, and what they hope to accomplish online and in their parish communities in the coming year.\u00a0Read More<\/a><\/p>\n

What Great Content Looks Likes<\/h2>\n
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What exactly does \u201cgood\u201d content look like? And where can you find it?\u00a0Read More<\/a><\/p>\n

Capturing That \u201cKodak Moment\u201d<\/h2>\n
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A recent study has found that online visual content is viewed 94%\u00a0 more often than online textual content.* In light of this staggering statistic, every council with a Facebook page should make posting good photos a priority in order to boost engagement from your audience.\u00a0Read More<\/a><\/p>\n

Rules of Privacy on Facebook<\/h2>\n
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Often, we feel we\u2019re in a bubble of our family and friends on Facebook. In the case of your council\u2019s Facebook page, however, we should remember how public the social networking site truly is. Be sure your council\u2019s page follows privacy etiquette and the Order\u2019s Social Communications Policy.\u00a0Read More<\/a><\/p>\n

Social Media Basics<\/h2>\n
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Did you know that 75% of U.S. adults using the Internet are also social media users*? With so many of us online and on social media, it makes sense for your KofC council (and assembly) to be there too.\u00a0Read More<\/a><\/p>\n

Boost Your Council\u2019s Christmas Events<\/h2>\n
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As Catholics prepare for Christ\u2019s birth, Knights and their families lead their parishes in organizing charitable events that exemplify not only our dedication to serving others, but also the true spirit of the season.\u00a0Read More<\/a><\/p>\n

Civility in Politics Online<\/h2>\n
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Although many use politics to divide people, the Knights of Columbus, with our Nonpartisan National Get Out The Vote Program, maintains that faithful citizenship can be practiced toward a goal of unity.\u00a0Read More<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

SOCIAL MEDIA 101 The scope and use of social media is continually changing\u2014what was once used only to connect with friends is now also a tool for your council to connect to your parish and reach out to the greater …<\/span> Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":3752,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2119","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/pages\/2119"}],"collection":[{"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/comments?post=2119"}],"version-history":[{"count":4,"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/pages\/2119\/revisions"}],"predecessor-version":[{"id":5407,"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/pages\/2119\/revisions\/5407"}],"up":[{"embeddable":true,"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/pages\/3752"}],"wp:attachment":[{"href":"https:\/\/www.californiaknights.org\/stage\/wp-json\/wp\/v2\/media?parent=2119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}